2 edition of Strategic market planning found in the catalog.
Strategic market planning
Derek F. Abell
Published
1979
by Prentice-Hall in London
.
Written in
Edition Notes
Includes index.
| Statement | Derek F. Abell, JohnS. Hammond. |
| Contributions | Hammond, John S. |
| ID Numbers | |
|---|---|
| Open Library | OL17521914M |
| ISBN 10 | 0138510490 |
Strategic Marketing Management: Building a Foundation for Your Future 4 • Customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment (Lehmann and Winer ). This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment). Strategy, Marketing Plans and Small Organisations. It also outlines key components of a strategic marketing plan such as mission /5(17).
Sep 30, · To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how . Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing/5(71).
This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Strategic Marketing Book Subtitle Market. The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors.
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